THOUGHT OF THE DAY   |   APRIL 10, 2017

Pair of Shoes
(do we need to know?)

The other day I saw how some self-mastery guy, who apparently has large following, was sharing a video on Snapchat. To show a pair of shoes he have just purchased.

Back then, I found it… as an ’empty’ sharing, to say the least. Who cares, right?

After giving it some thought, I even made a promise to myself: if I’m to share anything on my social campaign, it will be only something with a meaning behind.

But then, a scene with those pair of shoes, it somehow stuck in my mind. It’s been some weeks now, and I still remember that video… it’s crazy!

So putting out such meaningless stuff on social media, it must be powerful?

In my case, this might have worked not because I liked the video (or those brown, old-style-gangster dress shoes), but because it kept me wondering how does the social media really work.

As an example, if to follow basic marketing guides, your contents should trigger the 3 E’s – Engage, Entertain, Educate. Coming back to ‘pair of shoes’ – which one is it? It certainly isn’t educational type of material. Doesn’t feel like entertaining one either.

Engaging? If this is so, then guessing it would only suggest what kind of the audience is following that guy… 18 something’s?

Nothing wrong with that, of course! To each it’s own. And I’m not being critical. Just trying to imagine people like Tony Robbins, or Robin Sharma sharing the shoes they’ve recently purchased… and can’t get a picture.

PS: Would you need to know what-shoes-bought-who? If not, then it could be we’re sharing a same boat. Welcome! 

What are your thoughts on this? Would be interesting to know!

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Ideal Day Video

The other day I saw how some self-mastery guy, who apparently has large following, was sharing a video on Snapchat. To show a pair of shoes he have just purchased.

Back then, I found it… as an 'empty' sharing, to say the least. Who cares, right?

After giving it some thought, I even made a promise to myself: if I'm to share anything on my social campaign, it will be only something with a meaning behind.

But then, a scene with those pair of shoes, it somehow stuck in my mind. It's been some weeks now, and I still remember that video... it's crazy!

So putting out such meaningless stuff on social media, it must be powerful?

In my case, this might have worked not because I liked the video (or those brown, old-style-gangster dress shoes), but because it kept me wondering how does the social media really work.

As an example, if to follow basic marketing guides, your contents should trigger the 3 E's - Engage, Entertain, Educate. Coming back to 'pair of shoes' - which one is it? It certainly isn't educational type of material. Doesn't feel like entertaining one either.

Engaging? If this is so, then guessing it would only suggest what kind of the audience is following that guy... 18 something's?

Nothing wrong with that, of course! To each it's own. I'm just trying to imagine people like Tony Robbins, or Robin Sharma sharing the shoes they've recently purchased... and can't get a picture.

Would you need to know what-shoes-bought-who? If not, then it could be we're sharing a same boat. Welcome!

What are your thoughts on this? Would be interesting to know!

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The Journey. The Progress. Mistakes & Lessons. Successes & Failures. Let's make it to a lightful top, together. ~We don't have 100 years to live.~
Why & About 'Thought of the Day'

"A thought a day not captured, is a story of 365 chapters per year, left unexpressed. To die in cold. What if there is someone out there, right now, who is in need to hear that story, to be told? Do I have rights, to hold?"  --William V Vysniauskas
Comes as part of CanIFail.com/Journey

Get the Latest Updates to Your Inbox

The Journey. The Progress. Mistakes & Lessons. Successes & Failures. Let's make it to a lightful top, together. ~We don't have 100 years to live.~
Why & About 'Thought of the Day'

"A thought a day not captured, is a story of 365 chapters per year, left unexpressed. To die in cold. What if there is someone out there, right now, who is in need to hear that story, to be told? Do I have rights, to hold?"  --William V Vysniauskas
Comes as part of CanIFail.com/Journey

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